15 Best Digital Marketing Tools in 2023

Digital marketing tools are very useful that help you to execute your product in the market and become better than your competitors.

Marketing tools help markets to automate repetitive tasks, collaborate more efficiently, connect with the world, and scale products easily.

You can launch your product more efficiently and the proper strategy and the right technology will make it even further better.

Some of the best digital marketing platforms that come into the picture like web forms, analytics, CRM, and other keyword rank trackers.

The industry of digital marketing keeps changing and the tools are also changing so you definitely need to be ahead.

There are a variety of different digital marketing tools out there and here I have gathered the 15 best digital marketing tools.

1. HubSpot Marketing

HubSpot is one of the most widely used tools to help and grow your business and most of the big companies use this tool.

When you first start with this digital marketing tool it offers you so many different tools for marketing and most of them are free to use.

You can set up forms, and live chat software, CRM is free and also lets you analyze site visitors and also comes with live chat software.

HubSpot Marketing Features:

• Widely used
• Grow your business
• Free to use
• CRM
• Set up forms
• Live chat software
• Analyze site visitors

Price: Free/ $3,200 per month

2. Ahrefs

Here this tool helps you to gather the website traffic and by using this you can get the data from all the websites.

Ahrefs is one of the know SEO tools out there in the market and most SEO-related products use this tool.

The website comes with 150 million keywords and you can easily access them in 150 countries.

Ahrefs Features:

• SEO tool
• 150 million keywords
• Access it in more than 150 other countries
• Gather the data of all the websites
• Content gap tool
• You can identify key weakness
• Popular SEO tool
• Robust product

Price: $99 to $399

3. All-in-One SEO

All in One SEO is one of the top plugins for WordPress websites and here it comes with over 2 million installations.

It includes so many different features that help you to optimize your website and index it on search engines.

Here it also comes with so many different functionalities like optimizing page, and click-through rates, and helps you to focus on fixing errors.

All-in-One SEO Features:

• Plugin of WordPress
• Comes with over 2 million installations
• Optimize your websites
• Click through rates
• Fix errors
• Improve local SEO

Price: Free/$49.50 per year

4. Omnisend

Omnisend is one of the best email marketing platforms that is meant for marketers to help eCommerce businesses.

Here it comes with the features of automation of SMS and email and you can easily automate some of the repetitive tasks to increase your sales.

It comes with built-in form builders that are specially designed for eCommerce businesses and the intuitive interface with gonna hook you.

Omnisend Features:

• Email marketing
• Easy to use
• Increase your sales
• Automation of tasks
• SMS automation
• Ideal for the eCommerce business
• Intuitive interface

Price: $59 per month

5. Proof

If you are looking for a marketing tool for implementing social proof messaging Proof is the best digital marketing platform for you.

It helps you to connect the CRMs or websites through which you can boost your conversations and increase social interactions.

The list of digital marketing tools comes with so many different features like Live Visitor Count and Hot Streak notifications that boost customer interaction.

Proof Features:

• Ideal for social proof messaging
• Easy to use
• Connect CRMs or websites
• Live visitor count
• Hot streak notifications
• Increase customer interaction
• Easy to install

Price: $24/month

6. Pointerpro

Pointerpro is one of the great digital marketing tools that comes with a free trial so first try it and then buy the premium.

If you are looking for a powerful tool for the marketing team then you need to consider this tool and try out its different features.

The Digital marketing tools and techniques come with personalized PDF reports and they can easily integrate with Zapier or Integromat or any other marketing tool.

Pointerpro Features:

• Great digital marketing tool
• Easy to use
• Free trial
• It comes with a personalized PDF report
• Integrate with Zapier or Integromat
• Powerful tool
• Ideal for enterprise

Price: $33 per month

7. Yoast

Yoast is one of the most popular plugins that is used in WordPress it is free to use and the premium version is also available to use.

Most of the big websites use this SEO Plugin tool for optimizing their content and it is mostly used as an SEO marketing tool.

You can use this SEO tool for optimizing your content on the search engine and even helps you to find focus keywords.

Yoast Features:

• Popular plugin
• Free to use
• Optimize your content
• focus keywords
• Up to date
• Flash reading
• Ideal for SEO

Price: Free

8. Slack

If you are looking for a marketing tool for small or medium companies then, Slack is the right choice for you.

Basically, this digital marketing tool is generally used for communication and most businesses prefer this tool for communication.

Here it operates with an exceptionally designed operation and by using this business communications don’t get misplaced.

Slack Features:

• Ideal for small and medium companies
• Easy to use
• You can use it for communication
• Communication is great
• Great design
• Plenty of different tools
• Join or leave

Price: Custom pricing

9. Trello

If you are looking for a content management tool for strategizing content then, Trello is the best marketing tool for you.

Most big organizations prefer this tool for the brainstorming of their content and even HubSpot also uses this.

The reason that this Digital marketing tool is so popular among small teams and businesses is that it is completely free to use.

Trello Features:

• Content management tool
• Easy to use
• Strategize content
• Big organizations prefer it
• Free for small teams and businesses
• Create cards

Price: $20.83 per month

10. Canva Business

Canva is one of the most popular websites among freelancers especially to create something with drag-and-drop features.

It also offers a Canva Business that is an ideal choice for the business to create custom images, and designs with just drag and drop.

Here it offers you pictures, icons, shapes, and fonts that are all present in the catalog of canvas to use and it is ideal for business.

Canva Business Features:

• Ideal for creating something
• You can create easily by just dragging and drop
• Create catalog
• Own logos
• Big canvas catalog
• Create exact visuals

Price: $12.95/month for teams

11. Google AdWords

If you are looking for the best marketing strategy to advertise your content on google then,  Google AdWords is the great choice for you.

By using this Digital Marketing Tool you can advertise your product on Google’s search engine results pages and the payment is based on pay-per-click.

Most of the Big organization uses this technique to optimize their content and take it to the next level through this Google ranking.

Google AdWords Features:

• Ideal for marketing
• SEM
• You can rank on Google tops
• Grap more audience
• Payment is based on pay per click
• Get more attention

Price: Depends on pay per click

12. Google Analytics

Google Analytics is one of the most popular tools which is used for website analytics and it is completely free to use.

As a digital marketer, it becomes really hard to operate so if you don’t know anything about Google Analytics then hire someone who knows.

If I talk about what google analytics does so at the basic level it shows you how many users are coming to your websites.

Google Analytics Features:

• Ideal for website analytics
• You can see how many users are coming
• Very good
• Accurate data
• Offers by google
• Track conversations
• You can also track spending time

Price: Free

13. Moosend

Moosend is one of the popular automation platforms that offer you email marketing strategies to boost your marketing.

Here it also offers you so many different things that help you to reach the top like form builder and popup convertor.

The digital marketing platform comes with drag-and-drop features that let you build the form with ease and you can also build email campaigns.

Moosend Features:

• Email marketing
• Easy to use
• Form Builder
• Pop-ups convertor
• Email campaigns
• Drag and drop builder
• Optimize the content

Price: $9/month

14. MailChimp

MailChimp is another email marketing platform that comes with marketing and social advertising capabilities that makes it easy for you to create companies.

Here by using this email Marketing tool you can easily automate so many different tasks and orchestrate campaigns.

The Digital Marketing tool has a built-in track that lets you track the traffic garnered from your campaigns easily.

MailChimp Features:

• Email marketing platform
• Easy to use
• Social advertising
• Automate tasks
• Orchestrate campaigns
• Track everything

Price: Free/$199

15. Asana

Asana is one of the best tools for team collaboration and you can use this tool for the workflow management system.

The digital marketing tool is specially designed for the teams and tracks down the goals of the teams and it makes really easy to work.

The best part about this digital marketing tool is that it comes with so many different features like De-silo data between teams, recording and visualizing projects, and so on.

Asana Features:

• Ideal for teams
• Designed for workflow management system
• You can set goals
• De-silo data between teams
• Visualize project
• Exchange between teams
• Report on projects

Price: Free/ $19.99 per month