Keyword research tools are online tools that help website owners, content creators, and digital marketers to identify and analyze keywords that are relevant to their business, product, or service.
Keyword research is a crucial part of any successful search engine optimization (SEO) strategy.
Choosing the right keywords to target can make all the difference in driving traffic to your website and increasing your visibility online.
Fortunately, there are many keyword research tools available to help you with this process.
Keyword research is the process of identifying and analyzing the keywords and phrases that people use when searching for information, products, or services on search engines such as Google, Bing, and Yahoo.
Keyword research is an essential part of any SEO strategy, and using the right tools can make all the difference.
This tool allows you to find relevant keywords and analyze their search volume and competition level.
These tools allow users to discover new keywords and assess their search volume, competition level, and other metrics that help in making informed decisions about which keywords to target in their SEO or PPC campaigns.
There is an array of different keyword research tools out there and here I will gonna tell you about the 10 best keyword research tools you can use for finding relevant and trending keywords.
10 Best Keyword Research Tools in 2023
1. SEMrush
SEMrush is an all-in-one digital marketing platform that provides a range of tools for SEO, PPC, content marketing, social media, and competitive research.
It is one of the most popular and widely used SEO tools on the market, trusted by over 7 million marketers worldwide.
The platform offers a range of features, including keyword research and tracking, site audit, backlink analysis, competitor analysis, and content analysis.
With SEMrush, users can conduct keyword research to identify the best keywords to target for their SEO and PPC campaigns.
SEMrush Features:
- Ideal SEO tool
- All-in-one marketing tool
- Range of tools
- Widely used SEO tools
- 7 million marketers
- Ideal for keyword research
- Competitor analysis
Price: $119.95 to $449.95 per month
2. Google Keyword Planner
Google Keyword Planner is a free keyword research tool provided by Google Ads.
The tool is designed to help advertisers identify the best keywords to target for their Google Ads campaigns, but it can also be used for SEO keyword research.
The tool provides insights into keyword search volume, competition, and trends.
Users can enter a seed keyword or a website URL to generate a list of related keywords, along with their search volume, competition level, and estimated cost per click (CPC) if targeting those keywords in Google Ads.
Google Keyword Planner Features:
- Free to use
- Offered by Google
- Help advertisers
- Target campaigns
- Keyword search volume
- Tell you about trends
- Seed keyword
Price: Free
3. Keyword.io
Keyword.io is a keyword research tool that allows users to generate keyword ideas for SEO and PPC campaigns.
It is a cloud-based tool that uses data from several search engines, including Google, Bing, Yahoo, and Amazon, to generate keyword ideas based on the seed keyword or topic entered by the user.
The tool offers a range of features, including keyword suggestions, related keywords, long-tail keywords, and keyword questions.
Here users can filter the results based on search volume, competition, and CPC data and it makes it so easy to get the relevant keywords.
Keyword.io Features:
- Research tool
- Generate keyword ideas
- SEO and PPC campaigns
- Cloud-based
- Use data
- Several search engines
- Keyword Suggestions
Price: Free/$29 per month
4. Ahrefs Keyword Explorer
One unique aspect of Ahrefs Keyword Explorer is its ability to provide data on the click-through rate (CTR) for each keyword.
While other keyword research tools may provide data on search volume and competition, Ahrefs takes it a step further by giving insights into the actual click-through rate for a given keyword.
Ahrefs Keyword Explorer also offers a range of other features, including content analysis, site audit, and rank tracker.
These features make it a comprehensive SEO tool that can help businesses improve their online visibility and drive more traffic to their website.
Ahrefs Keyword Explorer Features:
- Ability to provide data
- CTR
- Keyword research tool
- Search volume
- Volume competition
- Site audit
- Rank tracker
Price: $99-$999 per month
5. Moz Keyword Explorer
Moz Keyword Explorer is a powerful keyword research tool that provides valuable insights into keyword search volume, competition, and difficulty.
One of the key features of Moz Keyword Explorer is its keyword difficulty score, which predicts how difficult it will be to rank for a particular keyword.
The tool provides a score on a scale of 1 to 100, with higher scores indicating higher difficulty.
Here it also provides insights into keyword search volume, including information on historical search volume trends and seasonal fluctuations.
Moz Keyword Explorer Features:
- Popular tool
- Powerful to use
- Valuable insights
- Keyword difficulty score
- Predict difficulty
- Provides score
- Search volume
Price: Free/ $99-$599 per month
6. SERanking
SE Ranking is a comprehensive SEO platform that offers a range of features to help businesses and marketers improve their online visibility and drive more traffic to their websites.
One unique aspect of SE Ranking is its focus on local SEO, which is becoming increasingly important for businesses that want to reach customers in their local area.
It offers a Local SEO tool that allows users to track their local search rankings, monitor their competitors, and analyze local search results.
This can help businesses optimize their website and content for local search, improve their online reputation, and attract more customers to their physical location.
SERanking Features:
- Compressive SEO platform
- Help business
- Ideal for marketers
- Reach customers
- Track local search rankings
- Monitor competitors
- Analyze local search results
Price: $23.52-$239 per month
7. SEO PowerSuite
SEO PowerSuite comes with the ability to track and analyze the rankings of websites across multiple search engines, including Google, Bing, Yahoo, and Yandex.
It also offers a link-building tool that helps businesses and marketers to identify high-quality link-building opportunities and manage their link-building campaigns.
This tool allows users to track their progress and monitor their backlink profile to ensure that their link-building efforts are effective and compliant with search engine guidelines.
Here it supports over 500 search engines and the ability to optimize websites for different languages and regions.
SEO PowerSuite Features:
- Track and analyze everything
- Easy to use
- Link building tool
- Help business
- High-quality tool
- Manage campaigns
- Track the progress
Price: Free/$299 per year
8. KWFinder
If you are looking for a powerful and user-friendly keyword research tool to improve your SEO strategy, KWFinder is an excellent choice.
With its range of features and capabilities, KWFinder can help businesses and marketers find profitable keywords, track their rankings, and adjust their SEO strategy accordingly.
Here that powerful tool helps you to stay ahead of the competition and improve your website’s search engine rankings.
The best thing provided by this tool is the easy-to-use interface which makes it super easy and popular to use.
KWFinder Features:
- Powerful tool
- User friendly
- Easy to research
- Improve search engine ranking
- Help business
- Profitable keywords
Price: $29.90
9. GrowthBar
GrowthBar is a powerful tool for anyone looking to improve their website’s search engine rankings and drive more organic traffic to their site.
The best thing about this one is it provides users with a wealth of insights into their competitors’ SEO strategies.
Finally, one of the most significant benefits of using GrowthBar is the time and effort it saves.
With its fast and efficient keyword research and competitor analysis tools, GrowthBar helps users streamline their SEO workflow, allowing them to focus on other aspects of their business or marketing strategy.
GrowthBar Features:
- Fast and efficient
- Easy to use
- Wealth of insights
- Saves time and efforts
- Focus on competitors
- Helps you to grow
- SEO workflow
Price: $29/month
10. Long Tail Pro
If you’re looking for a powerful keyword research tool to help you optimize your website’s SEO strategy, then Long Tail Pro is an excellent option to consider.
With Long Tail Pro, users can quickly and easily find long-tail keywords that are highly relevant to their website’s content and niche.
This can help them improve their search engine rankings and drive more targeted traffic to their site.
These keywords are generally longer than the pecific keyword phrases and these keywords have generally low search volumes.
Long Tail Pro Features:
- Ideal for long tail keywords
- Easy to use
- Optimize website
- Highly relevant to use
- Search engine ranking
- Target traffic
- Keyword phrases
Price: $24.75/month
