Email marketing helps us grow our business among customers and makes it easy for us to make an engaging community.
Email marketing software is constantly trying to improve your marketing efforts but offering us better ways for email marketing.
There is a variety of different Paid and Free email marketing platforms out there and I have gathered the 15 best email marketing software for you.
1. Sendinblue
If you are looking for SMS and email marketing software for businesses then Sendinblue is the best Platform for marketing tools for you.
You can create professional-looking emails in no time, utilizing its email builder, but the magic is in the platform’s combination of features.
The software is free to use and lets you send up to 300 emails daily, but all your emails will have their branding.
Sendinblue Features:
- SMS communication
- Lets you create professional-looking emails
- Email builder
- Free to use
- 300 emails per day
- Built-in CRM
- 60+ responsive templates
2. Omnisend
If you are looking for an email marketing automation platform that also caters to eCommerce brands then Omnisend is for you.
It includes all the powerful features like pre-built automation workflows, subscriber segmentation, A/B testing, performance reports, and even SMS + web push notifications.
The provides you with a vast library of email templates that make it easy for you to prefer your favorite and use it in no time.
Omnisend Features:
- Marketing automation
- Caters with eCommerce brands
- Pre-build in automation workflows
- Subscriber segmentation
- A/B testing
- SMS + web push notification
- Library of marketing templates
3. EmailOctopus
EmailOctopus is the best platform for marketing that helps you to provide marketing that’s simpler, more intuitive, and better value than the competition.
It offers email marketing templates you can customize in a drag-and-drop editor, or you can begin your emails from scratch.
The software enables you to build your email campaigns in a friendly UI and that makes it unique from others.
EmailOctopus Features:
- Intuitive design
- Easy to use
- Drap and drop editor
- Lets you begin your emails from scratch
- Build in an email campaign
- Friendly UI
- You can see insights data
4. EngageBay
If you are looking for free email software that offers you activities like live chat, helpdesk reports, tickets, and more then EngageBay is for you.
The software is free for up to 500 contacts and 1,000 branded emails after that you need to pay $11.99 per month when paid biennially.
Their email marketing system includes rich text formatting, a landing page builder, marketing templates, free email automation, and more.
EngageBay Features:
- Free to use
- Live chat
- Helpdesk
- Rich text formatting
- Landing page builder
- Free email automation
- Templates for free
5. Convertkit
If you are looking for bulk email marketing for professional bloggers, authors, and marketers then Convertkit is for you.
It has a unique feature is that allows you to easily offer content upgrades and incentives with email signup forms.
The best part about this marketing software is that it comes with integration with other platform creators like Woocommerce, PayPal, Stripe, and WordPress.
Convertkit Features:
- For professional bloggers, authors, and marketers
- Intuitive design
- Content upgrades
- Email signup forms
- Integrated with Woocommerce, PayPal, Stripe, and WordPress
- Modify a URL after the email is already sent with Creator Pro
- Automated your sales funnel
6. AWeber
AWeber is the best email marketing tool that is traditional, reliable, and affordable for anyone even for low subscribers.
It has a drag-and-drop email editor, templates, automation and workflows, A/B testing, segmentation, autoresponders, and tons of integrations.
The marketing software offers you affordable prices according to your subscribers like it is based strictly on the number of subscribers on your list.
AWeber Features:
- Easy to use
- Reliable for you
- Affordable
- Drap and drop email editor
- Templates for email
- Automation in workflow
- Autoresponders
7. ActiveCampaign
ActiveCampaign is another best and most popular email marketing software with over 130,000 customers.
It also includes all the features you’d expect like automation, segmentation, triggered emails, email funnels, autoresponders, A/B testing, and scheduling.
The best part about this email marketing tool is that it builds a world-class product that provides multiple solutions for B2C, B2B, and eCommerce.
ActiveCampaign Features:
- Popular among the users
- 130,000 customers
- Automation
- Triggered emails
- Email funnels
- A/B testing
- Focused on B2C, B2B, and eCommerce
8. Drip
If you are looking for a free email marketing app for eCommerce businesses because of its seamless integration with eCommerce platforms then Drip is for you.
The platforms for email marketing have integrated with some big giants of the world of eCommerce like Shopify, WooCommerce, and Magento.
It also integrates SMS marketing, elevating it into a sphere few email marketing platforms play, and also you can personalized marketing.
Drip Features:
- Best for eCommerce businesses
- Integrates with Shopify, WooCommerce, and Magento
- SMS marketing
- Personalized marketing
- Lets you see your purchase history
- Email opens
- Segmentation and reporting on email campaigns
9. MailerLite
MailerLite is another best marketing software for small businesses that offer you surveys, automation, popups, and landing pages.
It also integrates with dozens of eCommerce platforms and marketing tools you’re probably already using.
The software is pretty much popular in the creators and small-medium business world and it considers a strong competitor.
MailerLite Features:
- For small businesses
- Lets you do a survey
- Landing pages
- Integrates with dozens of eCommerce platforms
- Promotional pop-ups
- Landing page builder
- Embedded forms
10. Keap
If you are looking for advanced marketing and sales automation email marketing software for small businesses then Keap is for you.
Here it includes automation and workflows, templates for email marketing, quotes, invoices, and proposals, and it integrates with your other favorite business tools and apps.
And it also integrates with other favorite business software or tools like small eCommerce brands or even MarTech stack.
Keap Features:
- Best for sales automation
- Ideal for small businesses
- Templates for emails
- Invoices
- Intreagrew with business tools and apps
- Easy to navigate
- User friendly
11. Constant Contact
If you’re new to the world of email marketing and don’t want to feel overwhelmed, then Constant Contact is definitely for you.
It has a smart email editor that makes it easy to customize and design great-looking emails that stand out on every device.
The software is best for you to create marketing campaigns and it also offers you great-looking emails and customization.
Constant Contact Features:
- Easy to use
- Easy to customize
- Smart email editor
- Great looking emails
- Email marketing campaigns
- Easy to navigate
- Lets you upload contact lists from Excel, Outlook, and Salesforce
12. Mailchimp
If you are looking for free email marketing software that is well-suited for beginners and startups then Mailchimp for email marketing is for you.
The email marketing software has a free plan that provides you with basic email marketing features such as email creation and scheduling.
It offers you features like email automation, data segmentation, templates, personalization, A/B testing, lead capture forms and integration with CRMs.
Mailchimp Features:
- Ideal for beginners and startups
- Free plan
- Email creation
- Scheduling
- Email automation
- Data segmentation
- Lets you customize
13. SendX
If you are looking for affordable, intuitive email marketing software that you can use to design, schedule, and track email campaigns then SendX is for you.
You can upload an opted-in email list, send broadcast email campaigns, and make reports to measure clicks, opens, measure conversions, and more.
The software has a very powerful rules-based interface and it makes it easy for you to automate your email marketing.
SendX Features:
- Intutive design
- Affordable for anyone
- Track email campaigns
- Lets you upload email-related data
- Measure conversions
- Rule-based interface
- Automate email marketing
14. SendPulse
SendPulse is the best email marketing software for small businesses that offer you professionally-designed email templates.
It makes it very easy for you to personalize or customize your emails through the drag-and-drop editor.
The software lets send different types of messages separately or combine them with Automation 360.
SendPulse Features:
- Professionally-designed email templates
- Easy to use
- Lets you customize
- Drag-and-drop editor
- Automation 360
- Built-in landing page creator
- Built-in CRM
15. Freshworks CRM
If you are a fresh marketer and looking for the best email marketing software for small businesses then Freshworks CRM is for you.
It has tools for you to engage and convert your audience from subscribers into paying clients with email campaigns.
There are a lot of handy features present in this software like building emails from scratch effortlessly with an easy-to-use drag-and-drop editor.
Freshworks CRM Features:
- Ideal for the fresh marketer
- Email campaigns
- Drap and drop editor
- Build in email templates
- Easy to use
- Easy to navigate
- Segment customers
