Marketing is a way and type of activity through which you can tell the process of creation, communicate with the customers, and offers the best value to the customers easily.
Why do we need Marketing?
Marketing platforms help you to cope with today’s marketing world and easily compete in today’s era marketing is rapidly changing and for this, you need marketing platforms.
By using these marketing platforms you can do so much stuff faster and with fractional and you can easily deliver your products to the customers easily.
Most of the big companies now follow marketing to scale the business and if you want to scale your business then without a marketing platform you can’t do it.
These marketing platforms are a bundle of everything and here they will provide all kinds of necessary tools that you need to execute your products easily.
Why do we need Marketing platforms?
There are a variety of different marketing platforms out there in the market and here I have gathered the 15 best marketing platforms for you.
1. HubSpot
HubSpot is the best marketing platform in the market and most of the big companies and organizations prefer this platform for their product marketing.
This marketing tool helps you to automate your business and other workflows and focus on the other important stuff.
It is more focused on inbound marketing if you don’t know what is inbound marketing then it means to search and content marketing automation.
The automated marketing platform also offers your business so many different functionalities like sales and customer services so with marketing you also get the benefit of sales.
HubSpot Features:
- Ideal for big companies
- Focus on inbound marketing
- Automate workflows
- Offers sales and customer support
- It can collaborate
- You can share data
- All-in-one tool
Price: $50 – $3,200+ per month
2. Marketo Engage
If you are looking for a marketing automation tool for SaaS products then, Marketo Engage is the right choice for you.
The best part about this marketing management platform is that it helps you to engage with the customer easily and get you product marketing easily.
You can use this digital marketing tool for making engage on every channel like email, social, search, mobile, display, and even offline.
The marketing platform is very vast and it can easily handle everything like digital advertising, social media, email campaigns and so much more.
Marketo Engage Features:
- Ideal for SaaS product
- Makes engagement with customers easily
- You can use any channel like email, social, search, mobile, display, and even offline
- Easy to use
- You can manage digital advertising, social media, email campaigns and so much
- Account-based marketing support
- Personalized experience
Price: Based on database size you can contact them
3. MailChimp
MailChimp started as just an email marketing tool but now it become a full-fledged complete marketing platform.
Here it lets you automate marketing and helps you to promote your business across different platforms easily.
By using this email marketing platform you can promote your products on email, social media handles, postcards, pages, and many more different places.
This effective email marketing tool will also help you to handle and create email marketing campaigns easily.
MailChimp Features:
- Email marketing tool
- Promote your product easily
- You can use email, social media handles, postcards, pages
- Create email marketing campaigns easily
- You can analyze campaigns
- Check delivery rates
- Pre-built templates
Price: $9.99 – $299 per month
4. SharpSpring
If you are looking for a revenue growth marketing platform that is very useful for small businesses then, SharpSpring is for you.
This platform is primarily focused on small businesses and helps them to generate more revenue and improve sales.
The best part about this content marketing platform that I love personally is that it provides full-fledged marketing support with customer support and open architecture.
So if you are looking for a tool that works on the end to end marketing then you can prefer it and look for customer engagement.
SharpSpring Features:
- Ideal for revenue growth marketing platform
- Ideal for small businesses
- Improve sales
- Helps you to go to the core of the product
- End-to-end marketing
- Makes proper customer engagement
- Open architecture
Price: $550 – $1,250 per month
5. Keap
Keap is also one of the rare platforms that is both the CRM and marketing automation platforms and it is also popular in the market.
By using this great automation marketing platform you can keep track of a lot of things like marketing, sales, and payments.
The marketing tool helps you to eliminate repetitive tasks from your workload by automation and focusing on more creative tasks.
Here it offers you an organized place where you can manage every single thing like marketing, sales and so much more in one place.
Keap Features:
- Track a lot of things
- CRM tool
- Popular automation tool
- Focus on creative tasks
- Organized everything in a single place
- Follow up emails
- You can send quotes
Price: $79 – $199 per month
6. SendinBlue
If you are looking for an email marketing tool for promoting your products then, SendinBlue is the great choice for you.
Email marketing platform plays a very important role when it comes to marketing and business growth so you need to use this marketing tool.
You can easily manage marketing companies and this tool is very much popular among marketing-oriented organizations.
It offers you so many different functionalities and tools for boosting campaigns like automated campaign marketing, email marketing, and marketing analytics.
SendinBlue Features:
- Email marketing tool
- Manage campaign easily
- Different tools
- Make user engagement
- Helps you to grow your business
- Analyze the campaign performance
- Easy to create a campaign
Price: Free/$65 per month
7. Zoho
If we talk about marketing tools then how can we forget Zoho that is all one marketing tool out there in marketing.
This marketing platform for small businesses helps you in every possible way to make your business more profitable and use different marketing channels to market your product.
You can easily promote your product using his great tool and it also helps with the sales of your products.
Here it offers you automation and campaign that lets you create campaigns easily and generate more leads for fast business growth.
Zoho Features:
- Easy to use
- All-in-one marketing tool
- You can choose multiple channels for promoting your business
- Provides automation
- You can manage different campaigns
- Analytics functionality
- Use email, social media
Price: Free/ $35
8. Pardot
If you are looking for a marketing solution for analytics and account-based marketing then, Pardot is the right choice for you.
The best part about this digital marketing platform is that it can easily integrate with Salesforce which is one of the popular CRM platforms.
By using this SMS marketing platform for business your marketing and sales team can become more effective and popular and make your business more popular.
It is a robust SMS marketing tool and offers you an of different channels for promoting your product like email, mobile app notifications, and even through SMS.
Pardot Features:
- Marketing solutions for analytics
- Popular CRM tool
- Makes more effective
- Mobile app notifications
- You can promote through email
- Connect with customers easily
- Integrate with other platforms
Price: $1,250 – $15,000 per month
9. ActiveCampaign
ActiveCampaign is one of the popular marketing automation tools that helps you to automate your email follow-ups.
The best part about this marketing tool is that it can easily integrate with other platforms and helps you to find the most engaging contacts.
Here it offers you simple drag-and-drop features through which you can create automation easily for your workflows.
You can create anything in minutes because it’s easy to use and helps you with pre-built workflows, and training guides.
ActiveCampaign Features:
- Email follow-ups
- You can easily
- create campaigns
- Drag and drop automation builder
- Pre-build workflows
- Training guides
- Live one on one support
Price: $9 – $229 per month
10. OmniSend
Last but not least the popular automation marketing tool helps you to automate your workflows and create customer engagement.
You can create an omnichannel through which you can promote your products across other platforms and create user engagement.
You can promote your product across emails, SMS, push notifications, Messenger, Whatsapp, and many more platforms.
This influence marketing platform can easily integrate with other e-commerce platforms like Shopify, WooCommerce, Bigcommerce, Magento, etc.
OmniSend Features:
- Create customer engagement
- Automate workflows
- Easy to use
- Promote products
- Use emails, SMS, push notifications, Messenger, Whatsapp
- Integrate with e-commerce platforms like Shopify, WooCommerce, Bigcommerce, Magento
- Split automation
Price: Free/$16 per month